Why Your Website Isn’t Converting

A landing page isn’t just a prettier version of your homepage — it’s a strategic, conversion-focused experience with one job: get the user to take action. Whether it’s signing up, booking a call, or grabbing a freebie, every element should be engineered to drive that one goal. But here’s the catch — most landing pages either confuse visitors with too much info or feel like generic templates with no soul. From working with startups, SaaS founders, and creators, we’ve learned that great landing pages don’t just look good — they tell a story in a very specific order.

It all starts above the fold. Within 3 seconds, a visitor should know what this is, who it’s for, and what they’ll get out of it. We design that section to answer the "so what?" — not just with a headline, but with a strong subheadline, maybe a short demo or visual, and one clear CTA. Then, as users scroll, we follow a conversion-optimized structure: benefits over features, visual proof like client logos or testimonials, and a natural flow that removes objections. We always include trust-building elements — like stats, FAQs, or even a short founder note — to give the page that human touch. It’s less about selling, and more about guiding.

Framer makes this process even better. Instead of static designs or clunky drag-and-drop editors, we use Framer to build, tweak, and test in real-time. Want to A/B test two CTAs? Done. Need smooth scroll animations or sticky sections for longer-form sales pages? Easy. We’ve seen Framer-built landing pages double the conversion rate compared to traditional sites — and clients are blown away by the flexibility. If you’re launching a product, campaign, or personal brand, a well-structured landing page is your best friend — and in Framer, it’s never been easier to launch one that actually works.